Content Playbook
Creating a centralized brand asset library for use across the entire company
Client: Walt Disney Co.
Role & Team: 1 Visual Designer, 1 Interaction Designer
Tools: Sketch, Invision
Platform: Responsive web
Overview
The Content Playbook is a long-sought solution to a problem that has plagued teams across Disney; how to ensure that everyone, including the newest team members, have the latest content strategy and assets available, and consider scalability as new brands hit the market. Content Playbook does just this through the use of a simple, intuitive interface that allows both content creators and users to upload, download, and share information regardless of web literacy.
Mobile Experience
Content Playbook is responsive, allowing for quick reference both on desktop and on the go.Top locking navigation allows constant access to other sections within a brand, regardless of how much content the user has scrolled through.
Process
This project started with a discovery phase involving stakeholder interviews and the identification of primary users for whom to develop core goals for this new asset repository.
After this information gathering phase, close collaboration with primary project stakeholders allowed us to align design strategies to be vetted and co-created alongside those primary internal users.
Outcome
What was once scattered across strategy presentations, Google Drive, Dropbox, and personal devices was now accessible in a continuously updated site.
Not only did this make it easier for internal collaborators across marketing, media design, and PR, but it also facilitated smoother onboarding to new castmates who needed to get up to speed on where each brand stood in terms of messaging and visuals.
